What started as a casual conversation between W+K London creative Oli Beale and Kaiser Chief’s lead singer, Ricky Wilson, has finally come to fruition as a new music distribution experiment for the Kaiser Chief’s latest album.
W+K伦敦的创意人Oli Beale和Kaiser Chief乐队的主唱Ricky Wilson经过一席交谈，终于达成了为Kaiser Chief的最新专辑尝试一次新的发行方式。
The idea essentially is to empower music fans to become A&R’s.
Fans get to pick 10 songs out of 20, select the cover and download the album. They then get their own website, banners and social media tools to promote their customized album. For every album that gets sold through them, fans get to keep a £1 commission.
We’ve seen plenty of experiments to get people to buy music, but this one truly gets fans involved in the success of their favorite artist. We’re excited to see how this plays out. Congrats to W+K London and Kaiser Chiefs on this big launch!
这个想法归根结底就是让粉丝们变身音乐制作人。
粉丝可以在20首歌曲里挑出10首，选择专辑封面，然后进行下载。之后他们可以通过自己的网站、广告或社交网站来推广自己设计的专辑。只要卖出一张专辑，粉丝们就能获得1英镑的酬劳。
我们已经见到过大量的试验性音乐推销模式，但这一次是真正地让粉丝去参与其中，享受他们偶像的成功，这会引发什么样的火花我们翘首以盼。恭祝W+K伦敦和Kaiser Chiefs这一回的合作圆满成功！