Your Life Is Your Life！Levi's的最新广告赏

8 月 12 日 Levi's（李维斯）发布了“Go Forth”系列的最新广告《Legacy》，全片由德国导演 Ralf Schmerberg 拍摄，诗一般的画面和音乐配上美国诗人 Charles Bukowski 的诗作《The Laughing Heart》，唯美而有力地传达出“Now it's your time”的宣言。不过有媒体指出，在英国大范围的骚乱刚刚平息时发布这个广告，其中个别镜头是对骚乱的不恰当美化，因此也引来了不少非议。无论如何大家先看完这个广告再做评价吧。

另有北美的“Levi's Go Forth”系列平面，由美国波特兰 W+K 所创意并执行，也是一组很容易引起共鸣的海报。

最后给出诗人 Charles Bukowski 的《The Laughing Heart》原文，供大家参考：

your life is your life
don’t let it be clubbed into dank submission.
be on the watch.
there are ways out.
there is a light somewhere.
it may not be much light but
it beats the darkness.
be on the watch.
the gods will offer you chances.
know them.
take them.
you can’t beat death but
you can beat death in life, sometimes.
and the more often you learn to do it,
the more light there will be.
your life is your life.
know it while you have it.
you are marvelous
the gods wait to delight
in you.