【图说】乔布斯：载入历史的13句箴言及影像

译者 图说

On computers

“It takes these very simple-minded instructions—‘Go fetch a number, add it to this number, put the result there, perceive if it’s greater than this other number’––but executes them at a rate of, let’s say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.”[Playboy, Feb. 1, 1985]

有关计算机：

“我们需要这些非常简单的指令，如：去取数字，​​去把它添加到这个数字上，把结果放在那儿，让它比较是否比另一个数字更大。但这系列操作必须以一定的速度来执行，比如，将它设定为1,000,000每秒。接着，当实现了每秒百万的速度，呈现出来的结果就非常神奇。”——《花花公子》，1985年2月1日

On design

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."[BusinessWeek, May 25, 1998]

有关设计：

“根据受众需要去设计产品其实是非常难的。因为很多情况下，人们并不知道自己想要的是什么，而是需要你去展示给他们看。”——《商业周刊》，1998年5月25日

The best sales line ever

"Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?"[The line he used to lure John Sculley into becoming Apple's CEO, according to Odyssey: Pepsi to Apple]



有史以来最棒的销售线？

“你想要用你余下的生命去卖糖水，还是你想有一个机会去改变世界？”——乔布斯用来说服John Sculley担任苹果CEO时所说的话。----摘自《奥德赛：从百事到苹果》

On character

"I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building."[Apple Confidential 2.0]



有关品格：

“我是唯一一个我所知道一年损失了2亿5千万的人。但这对塑造品格很有帮助。”——《苹果的秘密2.0》

On good design

“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains."[BusinessWeek, May 25, 1998]



有关好的设计：

这一直是我的一个座右铭——集中和简单。简单，可以比实现复杂的东西更难。你必须花很多力气去让你的思维变得简单、有条理。但最终它的价值非常大，因为一旦你到达了那一步，你就可以撼动山脉了。——《商业周刊》，1998年5月25日

On his outlook

“Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”[The Wall Street Journal, May 25, 1993]

有关他的愿景：

做墓地里最富有的那个人对我来说毫无意义。对我真正有意义的是，晚上去睡觉前可以说自己做了一些精彩的事。——《华尔街日报》，1993年5月25日

On his role at Apple

"This is not a one-man show. What’s reinvigorating this company is two things: One, there’s a lot of really talented people in this company who listened to the world tell them they were losers for a couple of years, and some of them were on the verge of starting to believe it themselves. But they’re not losers. What they didn’t have was a good set of coaches, a good plan. A good senior management team. But they have that now.”[BusinessWeek, May 25, 1998] 

有关他在苹果所扮演的角色：

这不是一个人的演出，真正使这家公司重新活起来的是两件事：一，这里有很多非常有才华的人。这些人听着外界贬低了他们很多年，他们中的一些人差点就要相信自己是失败者，但他们并不是。他们所缺乏的是好的指导，好的规划。他们缺乏好的高层管理团队。但他们现在有了。——《商业周刊》，1998年5月25日

Having pride in your product

Playboy: "Are you saying that the people who made PCjr don’t have that kind of pride in the product?"

Jobs: “If they did, they wouldn’t have made the PCjr.”[Playboy, Feb. 1, 1985]



为你的产品而自豪：

花花公子：你是说，发明PCjr的人对他们的产品不感到自豪吗？

乔布斯：如果他们感到自豪，他们就不会造出PCjr这样的产品。——《花花公子》，1985年2月1日

He'll always come back

“I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back."[Playboy, Feb. 1, 1985]

他总是会回来的：

“我会永远和苹果联系在一起。我希望，在我的整个生命中，将我生活的那条线和苹果的那条线编织在一起，互相交互缠绕，就像一条织锦一样。也许我将有些年不在这里，但我总是会回来的。——《花花公子》，1985年2月1日

Have faith in the future

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.”[Stanford commencement speech, June 2005]

对未来充满信心：

你在向前展望的时候不可能将这些片断串连起来；你只能在回顾的时候将点点滴滴串连起来。所以你必须相信这些片断会在你未来的某一天会串连起来。你必须要相信某些东西：你的勇气、目的、生命、因缘。这个过程从来没有令我失望，只是让我的生命更加与众不同而已。——斯坦福毕业典礼上的演讲，2005年6月

On your working life

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.”[Stanford commencement speech, June 2005]

有关你的职业生活：

你的工作将会占据生活中很大的一部分。你只有相信自己所做的是伟大的工作, 你才能怡然自得。如果你现在还没有找到，那么继续找、不要停下来、全心全意的去找，当你找到的时候你就会知道的。就像任何真诚的关系，随着岁月的流逝只会越来越紧密。所以继续找，直到你找到它，不要停下来！——斯坦福毕业典礼上的演讲，2005年6月

On the importance of death

“No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true."[Stanford commencement speech, June 2005]

有关死亡的重要性：

没有人愿意死， 即使人们想上天堂，人们也不会为了去那里而死。但是死亡是我们每个人共同的终点。从来没有人能够逃脱它。也应该如此。因为死亡就是生命中最好的一个发明。它将旧的清除以便给新的让路。你们现在是新的, 但是从现在开始不久以后, 你们将会逐渐的变成旧的然后被清除。我很抱歉这很戏剧性， 但是这十分的真实。——斯坦福毕业典礼上的演讲，2005年6月

Don't sit still
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”[NBC Nightly News, May 2006]

没有人愿意死， 即使人们想上天堂，人们也不会为了去那里而死。但是死亡是我们每个人共同的终点。从来没有人能够逃脱它。也应该如此。因为死亡就是生命中最好的一个发明。它将旧的清除以便给新的让路。你们现在是新的, 但是从现在开始不久以后, 你们将会逐渐的变成旧的然后被清除。我很抱歉这很戏剧性， 但是这十分的真实。——斯坦福毕业典礼上的演讲，2005年6月