神一样存在的Google PageRank不再重要

标签：存在 google pagerank | 发表时间：2011-08-11 15:57 | 作者：jiangchunheng tian.jn09

出处：http://www.yeeyan.org

原作者：
来源Once-sacred Google PageRank doesn’t matter anymore
译者jiangchunheng

Once-sacred Google PageRank doesn’t matter anymore

神一样存在的Google PageRank不再重要

This guest post was written by Lior Levin, an entrepreneur who works for Producteev, which makes a task management tool. He also advises a small neon signs online store in Oregon.

这篇邀请帖由Lior Levin执笔，他是一名企业家，任职于Producteev，该公司制作一种任务管理工具。他还为Oregon一家霓虹标志网店提供咨询服务。

Once upon a time, there was a search engine called AltaVista. It was mighty and considered to be untouchable.

　　曾几何时，有一家叫Altavista的搜索引擎公司。它是如此强大，被认为无人能够望其项背。

Then along came Google and knocked it out of the search engine game in a matter of about 12 months or less.

然而，Google甫一问世，只在大约12个月甚至不到的时间内，就将其从搜索引擎的比拼中淘汰出局。

How?

　　Google是如何办到的呢？

Google developed an algorithm that was based on looking at how many people linked to your site and what those links said. So lots of links from lots of websites increased your website’s ranking in Google. The term used to describe the popularity or your website was known as PageRank.

Google开发出一种算法，而链入你网站的人数和那些链入所代表的网页权重是该算法的基础。故而，从众多网站接入大量的链接就提升了你的网站在Google中的排名。这个被用于描述你网站的流行度的词语，即大名鼎鼎的PageRank。

You can measure your Google PageRank by installing the Google toolbar for your web browser or through any number of PageRank measuring and analysis websites. But to be blunt, measuring the PageRank of your own website or that of your competitors is absolutely pointless.

你可以通过在浏览器中安装Google工具条,或使用各种PageRank度量方法来衡量你的PageRank值，分析网站。但坦白地讲，衡量你自己或竞争对手网站的PageRank是毫无意义的举措。

Why so?

　　为什么会这样？

Once people realized that they could “game” or manipulate the Google search algorithm by building masses of links from high PageRank websites, things had to change.

曾经，人们意识到通过从高PageRank的网站接入大量的链接，他们就能“耍弄”或操控Google搜索算法，Google意识到现状需要改变。

You Can’t Fool Google

你骗不了Google

Those PageRank updates we used to love seeing every month or two became less and less frequent. And right now they’re pretty much pointless because the data shown in the PageRank update is not even close to being current, or even useful, at any real level.

我们曾经乐见的那些每一至两个月就更新一次的PageRank算法，更新频率越来越低。现在，更新算法毫无意义，因为按照任何真实水平，在PageRank的更新中显示的数据与当前数据没有任何关联，更枉谈其用处。

Here’s how you can tell if this is true or not.

有个办法可以让你了解这种说法真实与否。

Pick a popular search term in your industry or niche and search Google for it. Now go through the top 10 results for that keyword and make a note of the PageRank for each website. What you’d expect is that the sites with high Google PageRank are listed at the top of the results, and then everything else is listed beneath it. But that’s not what you see, is it?

从你所在行业或领域挑一个常见搜索词，使用Google搜索结果。现在，浏览该关键词搜索结果的前十条结果并且记下每个网站的PageRank值。你希望看到的是，高PageRank的站点排在搜索结果的前列。但是结果并非如此，对吗？

What you’re seeing are sites with little or no (like zero) page rank, achieving higher search engine rankings than sites with lots and lots of PageRank. How can this be?

你看到的是，PageRank小的或没有（如值为零）的站点，比那些PageRank很高很高的站点获得了更高的搜索引擎排名。这是怎么回事？

It’s because PageRank itself stopped mattering a long time ago. Google is just updating PageRank on the toolbar now out of courtesy, I’d imagine. I would guess that within the next two to three years, they’ll stop updating PageRank permanently.

因为PageRank本身退居二线已经很久了。我想Google之所以还在更新工具条中的PageRank，仅仅是出于礼貌。我猜在两到三年之内，他们会永久地停止对PageRank的更新。

So if page rank doesn’t matter, then what does?

　　那么如果PageRank不重要了，那么什么是重要的呢？

TrustRank Matters

TrustRank是重要的

Trust Rank has mattered more than PageRank has now for some time. As the term implies, TrustRank is about how trustworthy your site is in the eyes of big G. And right now, the more TrustRank your site has, the better.

TrustRank力敌PageRank已经有些时日了。顾名思义，TrustRank是衡量你的网站在“搜索大佬”——Google眼中的信任度。现如今，你的网站TrustRank值越大，网站质量就越高。

But how do you measure TrustRank? Is there a TrustRank toolbar?

　　但是如何衡量TrustRank呢？有没有一种TrustRank工具条呢？

Nope, and there never will be. Google learned the hard way that you cannot expose the inner workings of your search engine to the general public because some people will do their best to manipulate it and ruin the experience for everyone else.

没有，将来也始终不会有。Google吸取了教训：你不能将自己搜索引擎的内部工作机理曝光给公众。因为这样的话，很多人会竭力地操控搜索引擎，损害其他人的搜索体验。

Here’s a list of things can that can influence your TrustRank and, therefore, your search engine rankings:

这里列出一些能够影响你站点TrustRank，从而影响其搜索排名的因素：

·The domain is registered for 5 or more years.

·The site is hosted on a dedicated server.

·The site loads quickly.

·All content is original.

·The visitor duration on each page is more than 90 seconds.

·The site is linked to from multiple international IP ranges.

·The site is an authority in its niche.

•域名注册期5年或5年有余。

　　•网站由专业侍服提供服务。

　　•网站加载迅速。

　　•内容是原创的。

　　•游客在每页上的驻留时间超过90秒。

　　•网站被多个国际IP段引用。

　　•网站在其所处行业是权威站点。

Are you seeing a pattern here? These are all qualities of a website or blog being run as a business—not just to scoop up some quick cash with spammy content and bogus inbound linking strategies.

你是否看到了其中的规律呢？这些都是商业网站或博客所具备的特性——不仅仅是那些个利用垃圾内容或欺骗性链入策略赚些快钱的网站。

You build TrustRank by starting a site or blog in one niche and becoming the authority in that niche or industry by providing content or resources that cannot be found anywhere else on the Internet. Google then rewards your efforts by putting you at the top of their search results for everyone to see.

你可以通过在某个领域注册一个网站或博客积累TrustRank，并通过提供在网络上其他任何地方都无法获取的内容或资源，在该行业树立权威。然后，Google就会奖励你的努力，将你的网站或博客推到其搜索结果的前列，任何人都能能看得到的位置。

PageRank was like Communism—a wonderful idea that could benefit everyone. But just like Communism, it was abused and had failed before it really had a chance to make a difference in the world.

PageRank就像共产主义——一个美好的构想，试图让每个人都从中受益。然而，同样如共产主义那样，被滥用以致于在其真正有机会改变世界之前就土崩瓦解。