译者 梦剧场球童
Innovate, then refine.
创新，然后完善
It’s a pattern at Apple, and the iPhone 4S — despite disappointment from some — fits right into it.
这就是苹果的模式，对于iphone4s——尽管有些人对它挺失望的——但它符合这种模式。
Look back at Apple products and you see this pattern at work.
回顾苹果的历代产品你会发现这种模式很有效果。
The first iMac was a colorful, one-box machine that was released in 1998.
第一代iMac在1998年推出，是一款彩色一体化机型。
By 2002, the iMac had changed — radically. It became a flat-screen model that was attached to its semicircular base by an articulated arm.
直到2002年，iMac才有了比较大的改变，它由一个半圆底座作支撑，通过可摆动的器臂连接底座和平板LCD。
But in 2004, a new design surfaces. As opposed to the slightly ungainly combination of screen and base, the iMac turns into a minimalist white panel. Watch this space, because it’s not going to change very much.
而到2004年，iMac又有了一种新外观设计。相对于老款屏幕与机箱略显笨拙的搭配，新款iMac转变为简洁的白色平板。请留意这个新外观，因为它并没有变化太多。
In 2006, the iMac trades in its white polycarbonate shell for a sleeker aluminum one. And over the years that follow, screws are tightened, millimeters are halved, but the overall design stays more or less the same. The real improvements are all inside the box, in the form of faster processors and new connection ports, among other things.
在2006年，iMac 在白色外壳上使用了更亮的铝装饰。又过了几年，它的螺丝变得更小更坚固，但整体外观仍和老款相似。真正的改进都在机箱内部，通过使用更快的处理器和新的接口，还包括其他更新。
Take a look at Apple’s portable computers and the change is even slower — the current line of MacBooks hasn’t changed significantly in design in nearly six years.
看一下苹果的笔记本电脑，你会发现它们外形变化的更慢——MacBooks现在的生产线已经有6年没有重大变化了。
It would appear that once Jonathan Ive, Apple’s chief designer, and his merry band settle on something they like, they don’t go changing for the sake of change. Which makes sense if you’ve ever heard Mr. Ive speak about design. His approach is a modern application of Dieter Rams’s “10 Principles of Good Design,” which was employed while Mr. Rams was at Braun, a design leader in the 1970s and ’80s. It is Mr. Rams’s last principle that one imagines Mr. Ive has posted on a wall somewhere in Apple’s headquarters in Cupertino, Calif.:
看上去一旦苹果首席设计师乔纳森艾维和他的团队选定了某个他们喜欢的设计，他们就不会纯粹为了改变而改变。如果你曾听过艾维先生关于设计的演讲，你会对此感同身受。他的方式源自迪特尔拉姆斯的“十项好的设计原则”，这是拉姆斯在20世纪70年代到80年代在博朗公司工作时写的。艾维将拉姆斯这最后的原则贴在加州苹果总部库比蒂诺的墙上。
Good design is as little design as possible — Less, but better — because it concentrates on the essential aspects, and the products are not burdened with nonessentials. Back to purity, back to simplicity.
优秀的设计越简洁越好——简约，而不简单——因为它更注重基本元素，产品不能被冗余设计所拖累，要做到简单而纯粹。
The iPhone 4S is not a misstep — it fits right in with what Apple does.
IPhone 4S不是一款失败的产品——因为它符合苹果的设计原则
