每日观察：关注用户对Kindle Fire优劣势的看法（2.6）

1）ChangeWave最新报告显示，在过去30天中，有29%的Kindle Fire用户有意再向亚马逊购物。

该调查执行于1月份，共有2600名受访者，其中有6%（156名）受访者是Kindle Fire用户，比前一个月翻倍增长。在这6%受访者中，54%自称对Kindle Fire非常满意，34%认为“较为满意”。

satisfaction rating(from changewave)

从其他平板电脑用户的情况来看，74%的iPad用户对自己购买的平板电脑非常满意，而其他平板电脑的“满意”用户比例为49%。

有59%受访者表示，Kindle Fire的最大优势在于其相对低廉的价格，31%认为该设备屏幕很理想，27%认为易用性是Kindle Fire最出众之处。

kindle fire-likes(from changewave)

但也有27%受访者对Kindle Fire没有容量调节器这种设置感到不满，21%对其缺乏摄像头感到失望，15%而认为其电池寿命不甚至理想。

2）Jumptap最新调查显示，其平板电脑网络流量在节礼日（圣诞过后的第一个工作日）当天上涨了229%，另外在2012年1月2日当天其网络流量也增长了263%，原因是许多用户在此期间试用刚收获的Kindle Fire这种圣诞礼物。

tablet traffic(from Jumptap)

Kindle Fire在12月份占据了Jumptap平台10%的市场份额，在2011年底增长至30%。

2011 change in OS share(from Jumptap)

报告还显示，Android在2011年12月份的市场份额达到59%，比上一年同期增加了21%，而苹果在Jumptap网络所占份额下降了7%，但总体流量却增加了三倍。

3）手机游戏公司Gamevil最近宣布手机游戏《Cartoon Wars》（由BLUE G&C开发）自2009年在App Store问世后，至今已收获500万次下载量，并于近日发布了该游戏的Android版本。

cartoon wars(from appaggie.com)

《Cartoon Wars》目前售价99美分，已在20多个国家App Store榜单登顶。该公司还曾在11月份向Android Market发布了免费版本《Cartoon Wars:Gunner+》。

4）Take Two Interactive近日发布的第三财季报告显示，公司净收益为2.363亿美元，低于去年同期的3.343亿美元。据该公司所称，有11%收益来自数字内容，其iOS和Android游戏《侠盗猎车手3》表现较为理想。

5）Square Enix最新财报显示，在过去9个月（截止12月31日）公司数字业务（游戏邦注：包括掌机、手持设备和手机/社交游戏）的净营业收入为1.63亿美元，同比上年增长11.6%。该公司称其网页、智能手机及社交网站的游戏业务正持续扩大。

6）Capcom近日向iOS平台发布新游戏《幽灵诡计：幻影侦探》（Ghost Trick: Phantom Detective，该游戏是于2010年夏天发布的任天堂DS游戏移植版本），玩家在游戏中要扮演一个刚死去的幽灵，他们最初并不清楚自己的身份，必须解开自己的身世之谜、死因以及一名神秘红发妇女与这一切的关系。

Ghost-Trick(from insidemobileapps)

其游戏机制十分简单，玩家仅需操作两个虚拟按钮——其中之一用于获取物品，另一个用来执行动作，但游戏挑战和复杂性会逐渐加大。玩家可免费下载游戏前两节内容，但之后就得付费4.99美元购买其他五六个章节的内容，也可以选择一次性支付9.99美元买下所有游戏内容。

该游戏最近在App Store免费应用榜单位居第116名，在免费iPad应用榜单是第28名，在免费游戏榜单为58名，在免费iPad游戏榜单位列第12名。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Kindle Fire owners 29% more likely to shop through Amazon.com, reckons ChangeWave

by Matt Sakuraoka-Gilman

The results of a ChangeWave survey conducted in North America shows that of the current Kindle Fire owners, 29 percent intend to do more of their shopping through the online retailer Amazon, over the next 90 days.

Of the 2,600 respondents to its January survey, 6 percent (or 156) were Kindle Fire owners, double the number from a month previous.

Of those 6 percent, just over half, 54 percent, were ‘very satisfied’ with the device, while 34 percent said they were ‘somewhat satisfied’.

Obviously, the fact that this was a self-selecting survey means little of statistic importance can be taken from the results.

Are you not entertained?!

The question of whether or not consumers were satisfied with their new Kindle Fire device compares favourably when compared with most other tablet devices, though still sits some way short of Apple’s more expensive iPad.

74 percent of iPad users said they were ‘very satisfied’ with their purchase, while other tablet devices collectively managed a 49 percent share of ‘very satisfied’ customers.

In terms of positive and negative factors of the Kindle Fire, by far the most liked elements was, unsurprisingly, the price, with 59 percent of respondents signalling it as the best feature of the device.

The colour screen (31 percent) and ease of use (27 percent) came second and third respectively.

The most disliked feature of the device was its lack of a volume adjuster, with 27 percent. 21 percent were disappointed with the device’s lack of a camera, while 15 percent showed most concerned over its poor battery life.（ source:pocketgamer）

2）Tablet use rose 263 per cent in the new year

by Zen Terrelonge

Kindle Fire accounted for highest tablet growth in December.

As tablets rise in popularity, millions were handed out as presents for Christmas 2011 and mobile advertiser Jumptap says its tablet network traffic rose by 229 per cent on Boxing Day.

Additionally, there was a 263 per cent traffic increase on January 2nd 2012 as users gave their new devices a test drive.

Amazon’s Kindle Fire accounted for the highest growth in December with ten per cent of the market share, which  was up to 30 per cent by the end of the year, according to the report.

The Fire’s achievement is plausible following our report that six million Fires may have been sold since the November launch.

While the battle between Android and iOS waged on, Android’s share rose by 21 per cent from the December 2010 to reach 59 per cent, while Apple fell by seven per but tripled in overall traffic on the Jumptap network.

Paran Johar, chief marketing officer, Jumptap, said: “Mobile is quickly becoming the primary access point of the internet. Advertisers have seen this movie before with PC based digital advertising and are allocating mobile budgets that are larger and larger.

“The surge in tablet adoption rates and rise in mobile subscribers support the expectations that mobile will eventually outpace online.”

Further results show that the ad market for apps and mobile web are both growing at a similar rate, with no indication of stopping.（ source:mobile-ent）

3）Gamevil’s Cartoon Wars hits Android Market as downloads top 5 million on iOS

by Keith Andrew

Cited by the publisher as one of its key acquisitions in 2011, Gamevil has launched BLUE G&C’s Cartoon Wars for free on Android Market.

The game has amassed a total of 5 million downloads on the App Store since it launched in 2009, with Gamevil having accrued exclusive publishing and partial IP rights to the series as part of its $10 million strong Partner Fund program.

Partner power

Its debut on Android comes with Cartoon Wars having already topped App Store charts in more than 22 countries, where it currently retails for 99c/69p.

Gamevil previously launched free release Cartoon Wars: Gunner+ on Google’s marketplace back in November.

“As a publisher we’re very excited to bring an original hit that’s been there from the beginning, finally to Android users worldwide,” said VP and head of Gamevil USA Kyu Lee.

“Our fans have made Cartoon Wars one of the most popular mobile game series in recent years, and more can enjoy it now for free from the Android Market.”

Gamevil’s Partner Fund was set up to strengthen the Korean outfit’s hand in the smartphone market by tapping up IP from third parties, with Air Penguin – which recently passed 13 million downloads on iOS and Android – Colosseum and Destinia cited as other early successes.（ source:pocketgamer）

4）11 percent of Take-Two Interactive’s third quarter revenues were digital — Take Two Interactive has released its third quarter earnings, reporting net revenue of $236.3 million, down from $334.3 million a year earlier. The company reported 11 percent of revenue came from digitally delivered content, highlighting the performance of GTA 3 for iOS and Android.（ source:insidemobileapps）

5）Square Enix’s digital revenues up –Square Enix is reporting its net operating income from its digital entertainment segment (including console, handheld and mobile and social games) totaled $163 million dollars for the nine month period ending in Dec. 31, up 11.6 percent year-on-year. The company noted it is seeing a “continued expansion in fee-based service revenues from growth areas including content for the web, smartphones and social networking service.”（ source:insidemobileapps）

6）Capcom’s cult Nintendo DS hit Ghost Trick now haunting iOS devices

Pete Davison

Ghost Trick: Phantom Detective is a new iOS release from Capcom. It’s a port of a Nintendo DS game originally released in Japan in the summer of 2010, and in English-speaking territories in January of 2011. The game enjoyed cult success on the Nintendo DS thanks to its stylized visuals, quirky humor and intriguing gameplay mechanics. Now, Capcom has broadened the audience of the game by making it available as a Universal app for iPhone, iPod touch and iPad.

Ghost Trick casts players in the role of a recently-deceased ghost. At the outset of the game, the protagonist (and, thus, the player) is unaware of their identity. They must determine who they actually are, why they were murdered and what a mysterious redhead woman has to do with it all.

Much of Ghost Trick’s gameplay revolves around ensuring that someone important to solving the mystery does not meet an untimely demise. This is achieved through performing the titular Ghost Tricks, where the protagonist is able to possess objects in the environment and then make use of them to perform certain actions. The protagonist is only able to jump a short distance between possessed objects, however, so part of the game’s challenge comes from determining how items in an area can be used to negotiate a path to the one thing that would help change the potential victim’s fate.

To make matters more challenging, the player must find a solution against a clock. If they tarry too long, the person they were trying to save will die. Fortunately, one of the other powers the ghostly protagonist has up his sleeve is the ability to rewind time to four minutes before the victim’s death, effectively allowing the player to try again.

The mechanics are simply executed, using only two virtual buttons — one to possess objects and the other to cause them to perform an action — but the game’s challenge and complexity comes from the increasingly-outlandish ways in which these simple mechanics are applied.

Capcom’s approach to monetizing the game is episodic. The first two “episodes” of the game are available as a free download from the App Store. Following completion of these first two chapters, players are able to purchase the rest of the game via in-app purchase in piecemeal five- or six-episode chunks for $4.99 each, or purchase the entire game outright for $9.99. Yesterday, the company reported mobile earnings of $52.6 million for the last quarter. It was the one bright spot in an overall earnings report that saw sales decline year-over-year by 29 percent as the video gaming unit underperformed. Capcom is counting on mobile to give its older brands new life.

This pricing model is likely a trial run for Capcom’s impending update to its existing iOS port of its other well-loved Nintendo DS franchise: Ace Attorney. The proposed new version of Ace Attorney will apparently be released as an update to the existing app and will incorporate high definition art assets for Retina and iPad displays along with content from the two sequels Justice for All and Trials and Tribulations, available via in-app purchase. Both franchises are built around an episodic model, so this pricing structure makes a lot of sense for Capcom — and even though $9.99 is relatively steep for an iOS game, it is considerably cheaper than a physical copy of the Nintendo DS versions — not to mention the fact that the game’s age and cult status makes it a little harder to find in stores now.

At the time of writing, Ghost Trick: Phantom Detective is placed at No. 116 in the Top Free Apps chart, No. 28 in the Top Free iPad Apps chart, No. 58 in the Top Free Games chart and No. 12 in the Top Free iPad Games chart. iPad users are apparently taking to the game significantly more than iPhone users.

This is a mild surprise, considering the game was originally designed for the tiny screens of the Nintendo DS — a fact which is clearly apparent through a few jagged edges to the visuals at the iPad screen’s resolution. The iPad does, however, tend to attract more in-depth games as the large screen is more comfortable for players to look at for longer periods of time — and Ghost Trick’s narrative-heavy puzzle gameplay is designed for more protracted play sessions rather than a quick level or two during some brief downtime.（ source:insidemobileapps）