80-20法则过时了，现在流行1%法则

原作者：
来源What is the 1 rule? | Technology | The Guardian
译者cenielyj

It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it.

一个经验法则正在逐渐成型，那就是如果在网上有100个人，只有1一个人会创造内容，10个人会与其互动（评论或者提供改进意见）而其他89个人仅仅是浏览。

It's a meme that emerges strongly in statistics from YouTube, which in just 18 months has gone from zero to 60% of all online video viewing.

这是一个迷因现象从Youtube统计出来的，仅仅在18个月之内已经扩散到了从零到60%的在线视频观看。

The numbers are revealing: each day there are 100 million downloads and 65,000 uploads - which as Antony Mayfield (at http://open.typepad.com/open) points out, is 1,538 downloads per upload - and 20m unique users per month.

数据显示：以每月2000万用户计算每一天有1亿的下载量而上传量只有65,000。——Antony mAyfield 指出这相当于没1,538个下载中只有一个上传。

That puts the "creator to consumer" ratio at just 0.5%, but it's early days yet; not everyone has discovered YouTube (and it does make downloading much easier than uploading, because any web page can host a YouTube link).

这造成了“创造内容者：内容消费者”的比例仅为0.5%，而且这还才刚刚开始；不是所有人都用YouTube(而且下载确实比上传要容易得多，因为每个网站都能连个youTube的链接)。

Consider, too, some statistics from that other community content generation project, Wikipedia: 50% of all Wikipedia article edits are done by 0.7% of users, and more than 70% of all articles have been written by just 1.8% of all users, according to the Church of the Customer blog (http://customerevangelists.typepad.com/blog/).

想想看，其他的由用户产生内容的社群网站也有类似的统计数据，根据Church的消费者博客 (http://customerevangelists.typepad.com/blog/)显示维基百科中50%的内容是由0.7%的用户提供的，而超过70%的文章是哟偶1.8%的用户撰写的。

Earlier metrics garnered from community sites suggested that about 80% of content was produced by 20% of the users, but the growing number of data points is creating a clearer picture of how Web 2.0 groups need to think. For instance, a site that demands too much interaction and content generation from users will see nine out of 10 people just pass by.

之前人们认为80%的内容是由20%的用户制造的，但是新的数据趋势已经明确地告诉了那些Web 2.0的团队应该如何思考了。比如，一个十分依赖客户提供内容和互动的网站会发现10个人里有9个都是打酱油的。

Bradley Horowitz of Yahoo points out that much the same applies at Yahoo: in Yahoo Groups, the discussion lists, "1% of the user population might start a group; 10% of the user population might participate actively, and actually author content, whether starting a thread or responding to a thread-in-progress; 100% of the user population benefits from the activities of the above groups," he noted on his blog (www.elatable.com/blog/?p=5) in February.

二月份，Yahoo的Bradley Horowitz 在他的博客 (www.elatable.com/blog/?p=5)中指出同样的情形也发生在Yahoo身上：在Yahoo社群中的讨论区列表中显示，“1%的用户会创建一个群；10%的用户会积极在群中讨论，也会自己实实在在写点内容，无论是自己起个头，或者顺别人的头说说；但是100%的用户都能从中获益。”

So what's the conclusion? Only that you shouldn't expect too much online. Certainly, to echo Field of Dreams, if you build it, they will come. The trouble, as in real life, is finding the builders.

那么，结论是什么呢？这个你可不能期待网络给你答案。当然，套用《梦幻之地》（译者按：一部美国电影）的话说，如果你建了个地儿，人们就会来的。可是问题是，同现实生活中类似，到哪去找这些先驱者呢？

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