原作者：
来源What You Need to Know to Sell More (Read very carefully!!)
译者colen王小邪
What You Need to Know to Sell More (Read very carefully!!）
Do you have a hard time selling ? Keep reading if you want to learn how to double your sales. Many people spend time brushing up their sales techniques but spend less time really understanding on how to provide value while being authentic at the same time. In the beginning of my selling career I struggled selling and couldn’t really figure out what the problem was. As I started to improve and seeing more people every day, I found out exactly what the problem was.
你有令人头疼的销售经历么？如果你想知道如何将你的销售量翻倍，那就请继续读下去。
很多人花时间去温习他们的销售技能，而很少花时间去真正懂得，在货真价实的同时，如何去提高产品的价值。在我销售事业的初期，我卖力地去做销售，但是不能真正的清楚问题何在。当我开始去努力洞察更多的人的时候，我终于明白了症结所在。
FYI: All the external things that you think that are effecting your sales income is not the MAIN PROBLEM. THE PROBLEM IS WITHIN YOU. You have to understand the fundamentals of human interaction and improve the way that you communicate and deliver value to your clients. Please pay careful attention in the following paragraphs (This will wake you up!!)
顺便提醒一下：你所想的所有的影响你的销售业绩的外部因素，未必是主要的症结。真正的症结在你自己身上。你得明白人们相处的原理，并且提高你与客户沟通或传递产品价值时的方式。请仔细阅读下面的段落。（它们会点醒你！）
Understanding Energy in Human Interaction
了解人们相处中的能量
We are all made up of energy. The energy we put out to the world can make a major difference on the type of people that we attract into our lives. You can run around and cold call all day by using a sales script, but if you do not no how to be a real human being, you are never going to succeed at selling and attract clients in the long run. Smart clients or prospects can tell whether you are aligned with your purpose. This means that they can tell whether you are selling something just becasue you are forced to sell it or becasue you truly believe in it. When you have deep passion and purpose for the product you are selling , your body’s energy level will be at peak. You will feel the energy at an emotional level when you are making your sales presentations. Your prospect will feel your energy as well.
我们人是由能量组成的。我们向外发出的能量，可以对被吸引进我们生活的那些人，产生很大的作用。你可以用销售术语成天跑客户而且给潜在客户打电话，但如果你不知道人是一种什么样的动物，你决不会在销售上成功，也会长期性的吸引客户。那些聪明的客户和潜在的主顾会分辨出你的销售时的态度和销售目的是否一致。这意味着，当你买东西时，他们可以分辨出你是被迫的想卖出产品，还是坚信产品的价值。当你对正在出售的产品满怀深情和销售愿望时，你身体的能量水平将会处在顶峰。当你在做销售展示的时候，你会感到能量处在一种情绪性的状态。同时，你的客户也会感觉到它。
Ask yourself, are you aligned with your purpose (WHAT IS YOUR MISSION IN LIFE??). Many people sell shit that they don’t really care about (I hope that is not you by the way). What ends up happening is that they think that if they can make that quick commision than it doesn’t really matter what they sell (Very bad philosophy). This is why many people spend their whole life looking for clients and skipping from job to job. If you are not aligned with your core purpose (The person that you are deep within), you are going to be selling products that you have no passion for. Your clients will feel it as well. They know whether you are aligned with who you truly are .
问问你自己，你得销售时的态度和销售目的一致么？（你生活的目标是什么？）很多人销售业绩烂，以至于他们都不在真正关心销售业绩。（希望你不是这样的）中止这样的事情发生，在于你要相信，如果你去付出的，那么很快就会得到回报，而不是你的销售业绩怎么样都无所谓（这是一种很坏的人生态度）。这就是为什么很多人花上所有的时间去寻找客户，还得不停换工作。如果你的态度与你的核心目的不一致，那么你在销售产品时就不会对此抱有感情。你得客户也将感受不到这种感情。他们知道你在销售时是否出于真心。
My purpose in life is to wake up everyday and make someone else’s life better. This is my VALUE AT CORE. This is who I am and I am never going to change becasue there is full alignment in my life…
我生活的目的是活着而且让他人的生活更好。这是我的核心价值观。这是我的使命，而且永不改变。因为在我的生活中，这个态度和目的是一致的。
I sell Direct Marketing and make sure what I am selling is going to HELP my client’s business
我出售直接性销售的课程，而且确定我所出售的内容会帮助我的客户。
I blog to HELP people improve the quality of their lives
我撰写这些去帮助人们提高它们的生活品质。
I just recorded an audio program to HELP people double their happiness.
我只是录制了一个有声疗程去帮助人们将自己的幸福翻倍。
Notice how I mentioned the word HELP in caps above. It is because this is my mission in life and I am fully aligned with it. When I go meet clients everyday, they can feel my authenticity becasue I am fully aligned. Your job is to find out what your purpose is in life and then align yourself with your purpose. When you are full aligned with your life purpose, clients and other people will repsond to you in a postive way. You will also get referrals and repeat orders (Becasue you are the super COOL person that is real).
请留意我是如何提到以上所说的世界上“帮助”的。这是因为在生活中，这是我的目标，而且与我的态度完全一致。你的任务是找出你得生活目的，然后是你自己与你的生活目的一致。当你自己和你的生活目标完全一致时，客户和其他人将会以积极的方式回应你。你也会获得别人的推荐和源源不断的订单。（因为你是一个超级真实的酷人）
Want to Know What Will Give You Repeat Orders?
想知道什么能给你源源不断的订单么？
Start giving 10 times more value than what the customer expects from you (I am not kidding!!). Go out of your way to provide as much value as possible. If you are selling a product that is worth $50, give it to your first time customer for $20. So what if you don’t make a profit. This is how you build long term relationships with your clients. They will like the fact that you don’t really care about the money in the beginning. The next time you come out with a $500 product, they won’t mind paying that price because they will remember the time that you sold them a $50 product for $20. Stop being a GREEDY PIG.
请开始给你客户所期待所做的事多十倍的价值（我不是开玩笑），放弃尽可能做多少就做多少的做事方式。如果你正在卖一个价值50美元的产品，给你的第一次客户卖20美元。那么，你不挣利润又怎么样呢。这个过程是如何与你得客户建立起一个长期的关系。他们将喜欢你在开始时你不怎么计较钱。下次你说一个500美元的产品，他们也不会介意付钱，因为他们急得那么你以20美元的价格卖给他们了一个50美元的产品。不要再做一个贪婪的家伙了。
Want to know how else you can get repeat orders and double your sales?
想知道除了得到源源不断地订单而双倍的享受量之外，还可以怎样么？
WHY ARE YOU FORGETTING ABOUT FACE TIME WITH CLIENTS?? I go see all my clients face to face when they call me. I don’t care if I have to spend a lot of money on gas. When clients have shook your hand and see a real person in front of them rather than talking to a robot on the phone, they will feel comfortable spending with you (They will spend MORE MONEY with you in the future by the way!!). Get your ass of your office chair and get face to face. If you suffer from approach anxiety, browse my blog categories and click on confidence or/and communication skills to learn more about how to get rid of this irritating feeling.
为什么你正在忘记与客户见面？当客户给我打电话时，我会约每个客户见面。我不介意要在车费上花钱。当客户与你握手，看见一个真人在他们面前，而不是与一个机器人在电话中交谈，他们会觉得与你在一起很舒服（用这种方式，将来他们将会在你身上花更多的钱！）从办公椅上抬起你得屁股，去与客户面对面交流。如果你觉得一种亲近的不安，那么随便看看你的博客目录，点击一下自信或交流技巧去学习更多的关于摆脱这种不愉快的感觉。
Okay, time for you to apply this. GO SELL.
好，该你去利用我所说的这些了，去销售吧~
相关文章：
