创业前必须知道的五件事情

译者 蕙质兰心

5 Things to Know Before Starting A Business – Part II

创业前必须知道的五件事情（第二部分）

This article is a continuation of the article “5 Things to Know Before Starting A Business – Part I.”

这篇文章是《创业前必须知道的五件事情（第一部分）》的续篇。

As I was saying in “Part I:” I’ve made some major mistakes in business; this article contains things I wish someone had told me ten years ago.

正如我第一部分所说：“我在经营时犯了很多错误，这篇文章包含了我希望十年前有人能够告诉我的事情。”

In order for you to thrive in business, you must follow these lessons.

为了使你生意红火，你必须吸取下面的教训。

Hopefully you can learn from my mistakes.

真心希望你能从我的教训中有所收获。

5 Things to Know Before Starting A Business (Lessons III-V):

创业的五个须知（第三课至第五课）

III. Work Where You Have a Natural Advantage 

三、在拥有天赋的领域创业

In business there’s going to be competition, your strength lies in your ability to work in an area where you have a natural advantage.  If you are naturally athletic, you will do better in the sports arena, then the person who is a bit ungainly.  You will have a natural advantage that will automatically place you ahead of the pack.

经商就有竞争。你的实力在于你在拥有天赋的领域的工作能力。如果你强壮健康，在体育界你会做得更好，然后变成一个有点笨拙的人。你将拥有天赋，这种优势会自动地让你在同行中遥遥领先。

If you are naturally a good speaker, use this to your advantage.  You must play to your strengths; others will be playing to their strengths, and it will be hard for you to compete if you don’t do the same.

如果你天生就是一个优秀的演讲者，那么就把它作为你的优势。你必须充分利用你的实力，因为别人也在利用他们的实力。如果你不这么做，那么你将很难去与别人进行竞争。

What can you do better than others?  This is what your business should be centered around.  Are you more organized, are you a sharper thinker, are you a better teacher.

怎样做才能比别人更优秀呢？这就是你创业的关键所在：你的安排更有序吗，你的想法更明确吗，你的指导更先进吗。

You have to play your strengths like a fiddle if you are to succeed in business.

如果你想经商成功，你应该像弹小提琴一样运用你的优势。

IV. Provide Real Solutions to Real Problems

四、具体问题具体分析

You have to solve problems!  Business, as well as life, is about solving problems for other people.  Discover the problems that people need solved, and solve those problems using your natural advantages.

你必须解决问题。经商就像生活一样，在于为别人解决问题。讨论别人需要解决的问题，并用你的天赋来解决它们。

People will gladly pay you to solve their problems.  It’s not money that people want…that’s why they gladly give it away every time they get paid.  Its problems that people want solved.  People will happily part with their money, when you find a way to solve their problems.

人们会很高兴地雇你解决他们的问题。人们想得到的并不是金钱，这就是为什么人们会很高兴地把他们得到的捐赠出去。人们想要解决的是问题。当你找到解决他们问题的方法时，他们会很幸福的分享他们的金钱。

In business, determine exactly what the customer wants, and find a way to meet their need, in a way that makes their life easier!

经商时，正确决定消费者想要什么，并且找到一个方法迎合他们的需求。在某种程度上，使他们的生活更轻松。

Give the customer a specific, targeted solution, and they will return.  If you solve problems well, you will have no problems finding customers; your business will boom.

为消费者提供一个明确的方法，他们会报答你的。如果你能很好的处理问题，找到消费者是没有问题的，你的事业也会飞黄腾达。

V. Play the Game Better

 按章办事

 Albert Einstein said, “You have to learn the rules of the game, and then you have play it better than anyone else.”  When it’s all said and done, your success will depend on how well you played the game.

爱因斯坦说，你必须学习游戏规则，只有这样才能比别人玩得更好。说到做到，你的成功就在于你怎么玩好这个游戏。

Business is a game, you must learn the rules, and you must strategize to get the prize.

经商就像游戏，你必须学习规则，制定策略获得奖品。

A part of playing the game well is providing people with what they’ve never been given before, in a way that it’s never been delivered before.  You have to be two steps in front of the competition, and you have to see your customers’ needs before they see them.

玩好游戏在一定程度上为人们提供了他们一直没有得到的东西。在竞赛中，你必须比别人领先两步，还必须提前看到消费者的需求。

You have to play to win, don’t play not to lose.  You have to give your very best to the game, that’s why it’s important that you pick the “right game.”

你必须赢，因为你要倾注全力玩游戏，这就是为什么选择“适合你的游戏”是如此的重要。

Don’t play the game if you don’t think you can win.  Only play the game if you think you can play it better than the current players.

若你认为你不能够赢得游戏那就不要玩。只有你认为你能比现有的参与者做得更好才能去玩。

You have to see things that the other players have never seen before; you have to out think and out smart the current players in order to win.

你必须看到别人看不到的事情。为了胜出，你必须比现有的参与者更机灵，比他们思考的更迅速。

In short, you have to be hungry, you have to want it more, and if you do, you will win.

总之，你不得不贪图利润，并且越多越好。只有这么做，你才能成功。