原作者：
来源China Social Networks: Cool Girls to Hipsters - Thomas Crampton
译者林林总总
Facebook holds sway as the default social network in many parts of the world across all Internet demographics. In China, where Facebook is blocked, a handful of homegrown social networks attract segmented audiences, ranging from upmarket urban youth to university students and migrant workers.
在所有因特网网民中,Facebook作为默认的社交网络有着举足轻重的地位。在中国，Facebook受到封锁，屈指可数的几家本土社交网络吸引着不同阶层的受众，从高端的城市年轻人到大学生以及打工者。
While the world’s big focus these days is on Renren preparing to go public, these other networks deserve a look:
尽管这些天世界聚焦在人人网准备挂牌上市，下面这些网络也值得一看：
- Douban – a more specialized social networking site, attracts art students and those passionate about books, cinema, culture, and music. Users connect according to their interests and often hold offline activities, such as trips to local art exhibitions.
豆瓣——一个更加专门化的社交网络站点，吸引艺术学生和对于书籍、电影、文化、音乐有着热情的人。用户根据他们的兴趣相连并且进场举办线下活动，例如参加同城艺术展览。
Kaixin001 – a platform designed for a more mature audience of young professionals, has a membership that is heavily dominated by white collar workers in Beijing; Guangzhou, Guangdong; Shanghai; and second-tier cities. Users do not upload personal content but rather share information they find elsewhere, often relating to health, relationships, and professional advancement.
开心001——一个为年轻上班族中更加成熟受众设计的平台，成员主要是工作在北京、广州、上海以及二线城市的白领。用户不上传个人内容但是相当热衷于分享在别处发现的信息，常常涉及健康、恋爱以及职业提升。
- QZone – the first and largest social networking site in China, attracts youth from teens through age 25, often from second- and third-tier cities. A sizable portion of migrant workers, many of whom share personal diaries in a blog-like format, use QZone.
QZone——中国第一家也是最大的社交网络站点，吸引十几岁的到二十五岁的年轻人，他们同查过来自二线或者三线城市。打工者占有可观的比例，他们在QZone中分享类似博客的个人日记。
- RenRen – the platform in China most similar to Facebook, attracts university students who use the platform to connect and interact with classmates. The site is organized around users’ school and graduation class. Many users upload videos and photos of their activities.
人人网——中国最类似Facebook的平台，吸引大学生用该平台与同学联系以及互动。该站点围绕用户的学校和毕业班级组织。许多用户上传他们活动的视频和照片。
Quick summary:
快速总结：
Kaixin = Cool girls
开心网=酷女
Facebook = Expat foreigners
Facebook=流放的外国人
Douban = Hipsters
豆瓣=潮人
Renren = College students
人人网=大学生
Qzone = Teens in second and third tier cities
QZone=二线和三线城市的年轻人
The Ogilvy Beijing social media team created the below archetypes to bring these personalities to life. Another posting that has generated a good deal of interest is the Beijing team’s infographic of China’s social media equivalents. The equivalents graphic will soon be updated, so suggestions welcome!
奥格尔维（Qgilvy）北京社会媒体小组创作了以下原型生动表现这些人物性格。另一幅已经激起了许多兴趣的贴图是北京小组的中国社交媒体等价信息图。这个等价信息图将会很快更新，欢迎大家提出宝贵建议！
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