成功为什么总躲着你的？—— 8个原因

译者 Carls

Life has a tendency to surround us with so much 'stuff' that we often forget the end game, or the goal we're striving for. Years are burned this way. You wake up after 3 years at a job, having never been promoted, and wonder what happened. Are you destined for mediocrity? Do you not know how to move forward in life?

 生活有种在我们自身周围填满各种“东西”的趋势，以至于我们常常忘记自己的最终目地，或者说自己为什么在奋斗。岁月就这样流逝了。你突然在某个从未被提拔过的职位工作了3年后突然醒悟，想知道这到底是怎么了。自己注定平庸一生吗？不知道该怎么继续在生活中前进么？

There are never simple answers here. If there were, we'd all be clown-happy 24/7 and frankly anyone telling you that they can solve all of your problems is more likely to inject you with nothing but false hope that will eventually lead to your failure.

这绝没有简单直接的答案。如果有，我们所有人都会像小丑一样每时每刻都开心，实际上，有任何人告诉你他们能解决你所有的问题的话，这其实没有给你任何东西，除了那最终会领你走向失败的错误的希望。

So let's step back for a second and hit on a couple of reasons why you're not leaping forward towards your goals. Again, not a fool proof plan but if one of these resonates with you, take steps to correct or modify the situation.

退一步来看看那些你为什么不能跃向成功的原因吧。 再次申明，这些不是万能的计划，不过如果其中某个适合你的话，那就采取些措施去改进目前的状况吧。

You're Not Putting In Enough Time

你没有投入足够的时间

The first rule about achieving success is that it won't magically happen overnight. It often takes weeks, months or even years to achieve it. If you think that you can put in a few hours of work and see the results you want, think again.

第一个获取成功的理由是它不会在一夜之间就发生。它常常需要几周、几个月甚至几年的时间去达成。如果你想着你想在几小时的努力后就会看到自己想要的结果，再重新想想吧。

Before you blame anyone or anything else with your lack of success, ask yourself the question if you've been putting in enough time or have you been taking shortcuts? Be honest with yourself. Have you?

在你把自己的不成功归咎给某人或某事前，问下你自己是否投入了足够多的时间？又或者你是否有找到更便捷的方法？诚实地看待自己。你有吗？

You're Not Putting In Enough Effort

你没有投入足够的努力

If being successful was easy then don't you think everyone would be successful?

如果成功是很容易的事，难道你不认为每个人都会是成功的吗？

It takes a serious amount of hard work and effort to be successful. If you want to lose weight or gain muscle, you need to train hard for weeks on end to see results. If you want to make money or build your business, you need to work hard at it. If you want to get better at socializing, you need to put in the effort to learn to get better.

取得成功需要付出非同一般的工作和努力。如果你希望减轻体重或者增长肌肉，你需要去刻苦地训练几周然后才能看到结果。如果你想赚钱又或者开创自己的生意，你需要努力地为之工作。如果你想提高自己的社交能力，你需要付出努力去学习来提升自己的能力。

Are you putting in enough effort to get the success you want?

你有付出足够的努力去取得自己想要的成功吗？

I've personally written over 250 unique articles related to personal development before I started seeing any significant results with my blog. Considering that each article is about a different topic and is over 1000 words long, it's indicative that it requires hard work - a lot of it - before seeing success.

在我开始看见我博客有显著成功之前，我个人已经写过超过250篇独创的关于个人能力提升的文章。鉴于每篇文章都是关于不同的话题并且超过1000字长，它意味着在看到成功之前这是需要努力付出的——很多的付出。

You're Not Following A Proven Strategy

你没有一个行之有效的策略

Even if you're disciplined enough to put in a lot of time and a lot of effort, if you're not following a proven strategy for success you're just wasting your resources. Break apart your goal into smaller pieces and then look for someone that has perfected the pieces so you can then determine what works and doesn't in your situation.

即使你对自己十分严格并且投入了很多时间和努力，如果你不是遵循着一个行之有效的策略，你只会是在浪费你的资源。把你的目标分开成几个更小的目标，然后找其他已经完美地达成这些小目标的人看看，然后你就可以确定在你目前的状况来看，做什么是有利的做什么是无用的。

With pretty much everything that you're trying to achieve, there is someone who has already done it before you. Why re-invent the wheel? You'll see results much faster if you take a method proven to give success and put your time and effort into following a that strategy as it pertains to your goal. However, go in knowing that there is no template so you have to somewhat make the process your own.

你想去做的所有事情基本上都有人已经在你之前做过。为何不学习他人的做法？如果你采用一个被证明过可以取得成果的办法并投入你的时间和努力在这个方法上朝自己的目标走，你会很快就看到成功的结果。但是，如走的那条路没有前人可借鉴的经验的话，你只能自己想办法来达成目标了。

You Have A Bad Sense of Entitlement

你感受不到自己的权力。

What I mean by this is that you don't feel that you deserve the success you want to achieve.

我在这指的是你感受不到你想要的成功是你应得的。

If for any reason you subconsciously believe that you're not good enough for the success you want, or that you haven't really done anything to deserve it, then you're trying to swim against the stream. You know where you're going but you're fighting yourself every step of the way, and sometimes even sabotaging your own progress.

如果有什么原因使得你潜意识觉得自己没有那么优秀能取得自己想要的成功，又或者你没有切实去做任何使你能得到它的事情能够，那么你就是在尝试着逆流而游。你知道你要去哪里，但你要在每一步上和自己在奋斗，有些时候甚至阻碍了自己的进步。

Your subconscious mind is like a machine, and it's designed to do exactly what it's been programmed to do. Your subconscious mind is programmed by your conscious thoughts and actions. Both good and bad habits reside in your subconscious mind and you know from the definition that a habit is an automatic action created through conscious repetition.

你的潜意识就像一个机器，它被设计成按照它被编程的目的去做事情。你的潜意识是被你的有意识的思想和行动编程的。好的和不好的习惯都会存在于你的潜意识中并且你就其定义也可以看出习惯就是由有意识的重复创造的自然而然的行动。

Thus...if through your own thoughts or social conditioning, you've programmed your subconscious mind in a way that you're not good enough to achieve success or that you deserve to achieve success, you'll always be fighting yourself. (e.g. If you always tell yourself "I'm a loser" then your subconscious will always guide you towards things that will make that statement true.)

因此...如果你通过你自己的想法和社会状况来编程你的潜意识并使之认为你不足够优秀去取得你应得的成功，你将会总和自己做斗争。（例如：如果你总是告诉你自己我是一个失败者那么你的潜意识将会总引领着你走向这种会变成现实的失败状态。）

Stop thinking negative thoughts and start to reprogram your subconscious mind with positive and successful thoughts.

You're Not Giving Enough Value

你没有做出足够的奉献。

Give and you shall receive.

给予他人，你也会有所收获。

In most cases you need to give value before you see any success come to you. Whether your "giving" is in the form of entertainment, services, products or motivation does not matter. As long as you're making a difference to someone's life or making someone's life easier...you're giving value.

在很多时候，你在成功之前往往需要去奉献自己。无论你的“奉献”是通过娱乐、服务他人、给予他人产品、给予他人鼓励等形式。只要你为他人的生活带来一点点改变，使他人的生活更容易..你就是在奉献。

If you're not seeing the success you want, ask yourself if you're giving enough value to others. What can you do to give more value? People love high value for money (or time), so the more value you give, the more success you can expect to have.

如果你还没有取得成功，问问你自己是否为他人做了足够多的事情。怎样才能更多的为社会奉献自己？人们喜欢他人付出的金钱或者时间，你奉献出的东西越多，你期望获取的成功也会更多。

You're Spreading Yourself Too Thin

把自己“切分得太薄了”

A common cause for lack of success is that you spread yourself too thin across too many projects.

There are dozens of interesting methods and time-consuming activities in any niche, and it's way too easy to get seduced into trying more than you can handle. There are only 24 hours in a day and you can only focus your attention and effort on so many things before you become incompetent at everything you do.

在任何地方都有几十种有趣的方法和消耗时间的活动，而且很容易会被尝试着去做更多你已经不能应付的事情所吸引。一天只有24个小时，而你只能在你不能很好的完成自己做的任何一件事情之前集中精力和努力在其中的某些事情上。

Focus your energy on doing 1 or 2 projects at a time, with the best possible work you can do. Anything more than this and you're just diluting your skills and as a consequence...your success gets diluted too!

每次把你的能量集中在1个或者2个项目上，并尽你可能去做得最好。你只会稀释了你的能力如果你去做多于此的事情...你的成功也会被稀释！

Don't try to be a jack of all trades, become a master of one. Do one thing, with all your focus and energy, and do it right.

不要想着成为万事通，去成为某一样事的专家。做一件事，尽你所有的精力集中去做，并以正确的方式来做。

You're Not Remarkable

你不是非凡的

Seth Godin (A popular writer and bestselling author) really emphasizes the importance of being remarkable with your business and your marketing. You need to stand out and be remarkable, because there are way too many people all trying to fit in and follow the same boring strategies.

塞斯·戈丁（一位受欢迎的作家和畅销书作家）着实强调了你非凡的业务和营销的重要性。你需要引人注目并非同一般，因为有太多的人都尝试着去适应和遵循同样令人厌烦的策略。

Ask yourself:

问问你自己：

What makes you different from your competition? Is your product much better? How about your customer service?

是什么凸显你在竞争中的独特？是你的产品比别人的好很多吗？你的顾客服务如何？

If you can't answer those questions immediately then maybe it's time to consider making some changes to your approach and strategy.

如果你不能立刻回答这些问题，那么或许是时候需要去考虑对你自己的方法和策略作出一些变动了。

You're Playing It Safe

你的行动过于谨慎

If you're worried what the world will think of you and what others will say about you then you're seriously handicapping your chances of achieving success. You'll likely take the "safe" route for all your decisions, and by safe I mean boring and with mediocre results.

如果你在担心世界上其他人会怎么想怎么评论你，那么你很大程度上为你取得成功的机会设置了限制。你很可能会为你所有的决定选择“安全”的路线，而我说的“安全”是指乏闷且平庸的结果。

You may think that taking risks will without a doubt hurt your success...but sometimes playing it safe can hurt your success much more than you think.

你或许认为铤而走险会毫无疑问阻碍你取得成功...但是有时候过分保守的做法反而会超乎你想象地更多地阻止你取得成功。

Playing it safe and sticking to the same path as all your competition will at best produce decent results, and at worst cost you a lot of time and money. Taking a risk by trying something new may result in a waste of your resources, but it could also result in amplifying your success tenfold.

Don't be afraid to risk humiliating yourself or wasting resources by trying something new. If you fail, people may laugh but if you succeed, people will support you, respect you and cheer you on.

*There's a difference between doing something risky and something stupid. You don't want to bet the farm on a coin-toss.